Experience
I used to work for the following organizations and, as a freelancer, developed a wide range of industry expertise.
Recently, I made a decision to upgrade my skills as a Data analyst. I'm open to moving into a different industry area or continuing to grow my experience on the marketing side.
The IronHack Data Analytics bootcamp was a practical experience.
Some of the gained skills include:
- Data Analysis with Python (Pandas, NumPy) & MySQL.
- Exploratory Data Analysis & Data wrangling: Understanding, cleaning, descriptive statistics, visualization, hypothesis generation & others.
- Data visualization: Tableau, looker studio, Plotly and Seaborn.
- API management & Web scraping
- Build, evaluate and deploy machine learning models (Regression and classification) and pipelines.
- Inferential statistics in Python and business intelligence
Data Analysis Projects
- Marketing performance channel analysis
- TubeTrek – YouTube Channel Recommender
- Music recommender
- +25 different bootcamp projects
Marketing Experience
May 2023 – July 2023 | Remote
IronHack Full-time program
9 intensive weeks
+400 hrs.
Display and Video Specialist
Dublin, IE.
08.2022-03.2023
Multimedia Marketing Specialist
Dublin, IE.
2021-2022
Digital Marketing Manager
Aguascalientes, MX.
2019-2021
Graphic designer and Social Account Manager
Aguascalientes, MX.
2017-2019
Digital Marketing and Design Executive
Aguascalientes, MX.
2017
Marketing Coordinator
Aguascalientes, MX.
2014-2016
Display and Video Specialist
Google via Adecco
Dublin, IE.
08.2022 to 03.2023
Dublin, IE.
08.2022 to 03.2023
Multimedia Marketing Specialist
Clarity Engagement Solutions
Dublin, IE.
2021-2022
Dublin, IE.
2021-2022
Digital Marketing Manager
Ihoma Marketing Digital
Aguascalientes, MX.
2019-2021
Aguascalientes, MX.
2019-2021
Graphic designer and Social Account Manager
DIF Municipal AGS
Aguascalientes, MX.
2017-2019
Aguascalientes, MX.
2017-2019
Digital Marketing and Design Executive
ActionAcoach
Aguascalientes, MX.
2017
Aguascalientes, MX.
2017
Marketing Coordinator AGS Group
Altaria Fashion Mall
Aguascalientes,MX.
2014 - 2016
Aguascalientes,MX.
2014 - 2016
Recap of my key tasks in my professional journey
- Data analysis:
- Data Analysis with Python (Pandas, NumPy) & MySQL
- Exploratory Data Analysis & Data wrangling: Understanding, cleaning, descriptive statistics, visualization, hypothesis generation & others.
- Data visualization: Tableau, looker studio, Plotly and Seaborn.
- API management & Web scraping
- Build, evaluate and deploy machine learning models (Regression and classification) and pipelines
- Natural language processing (NLP) techniques like Tokenization, Stemming and Lemmatization and Stop words.
- Marketing:
- Develop digital marketing strategy for 3, 6 and 9 months.
- Develop, create and implement media plans with social media content.
- Planning, implementing, scheduling, and delivering digital campaigns on Facebook, LinkedIn, and Google Ads, using, PPC, CPA, and leads for B2B.
- Forecasting and budget management.
- Measuring, reporting the results, and assessing them against KPIs.
- Collaborated with multiple teams to implement marketing strategies that help drive sales.
- Escalate problem-solving with troubleshooting teams.
- Graphics & video design as well as Photo and video Edition.
- Project management in terms of events and new launch business.
- Data analysis:
- Data Analysis with Python (Pandas, NumPy) & MySQL
- Exploratory Data Analysis & Data wrangling: Understanding, cleaning, descriptive statistics, visualization, hypothesis generation & others.
- Data visualization: Tableau, looker studio, Plotly and Seaborn.
- API management & Web scraping
- Build, evaluate and deploy machine learning models (Regression and classification) and pipelines
- Natural language processing (NLP) techniques like Tokenization, Stemming and Lemmatization and Stop words.
- Marketing:
- Develop digital marketing strategy for 3, 6 and 9 months.
- Develop, create and implement media plans with social media content.
- Planning, implementing, scheduling, and delivering digital campaigns on Facebook, LinkedIn, and Google Ads, using, PPC, CPA, and leads for B2B.
- Forecasting and budget management.
- Measuring, reporting the results, and assessing them against KPIs.
- Collaborated with multiple teams to implement marketing strategies that help drive sales.
- Escalate problem-solving with troubleshooting teams.
- Graphics & video design as well as Photo and video Edition.
- Project management in terms of events and new launch business.
Are you interested in going deeper?
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