Achieved a 5x revenue increase during the Black Friday season through the successful implementation of cross-funnel video campaigns. Reduced cost per click to the website by 20% by conducting A/B tests with multiple messages and leveraging creativity.
Collaborated with the sales team to achieve a 70% revenue increase in comparison to previous months, sustaining the growth for three consecutive months. A new digital marketing plan that included brand and sales promotion and followed a systematic sales funnel approach was developed and put into place to achieve this.
Achieved an 82% reduction in cost per lead for lead generation ads within two months by refining the buyer persona and conducting A/B tests.
Successfully increased organic content impressions and visibility by 70% through the thoughtful execution of a new media plan and original topic development.
Streamlining meetings from ineffective two-hour sessions to succinct 45-minute meetings with clear goals and workflows has improved team communication and increased productivity. This was accomplished by putting productivity tools into use and creating forms that were unique to the team.
Implemented automation processes to improve customer response times and developed an automated funnel for email campaigns. Reduced response delay time to clients and increased email open rates by 30% within a span of three months.
Gained a 144% increase in brand searches and a 40% increase in reach compared to the prior year by spearheading a successful video reach campaign in the retail space.
90% more people successfully signed up for coaching and training programs within the first two weeks thanks to the creation and execution of targeted full-funnel marketing for each program.
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